Clik here to view.
Old Instance, New Employee: 3 Tips for Marketo Forensic Analysis
Now that Marketo is maturing as a product, I’m hearing this more and more, both with experienced Marketo users and with those new to the product: “I have a new job – how do I find out what’s going on...
View ArticleClik here to view.
Database Fairies, Revisited
A while back, Majda Anwar and I wrote about Marketing Unicorns and their associated Database Fairies. More definitely needs to be said about those Database Fairies! While I was talking at the Silicon...
View ArticleClik here to view.
Are We Automating Ourselves Out of Our Jobs? – Part 2
When I teach the Marketo Foundation course, I often address the fear that people may have that utilizing an MA system will put them out of a job. Well, the automation part is supposed to free the...
View ArticleClik here to view.
Why I Hate The Word “Smarketing”
I know it’s cute, and it’s another word mash up, but I really, really hate the term smarketing. I know it’s meant to show that sales and marketing are really one, that it’s one team, and that we’re...
View ArticleClik here to view.
Documenting Marketing Automation: Life-Saving Continuity
“…The contemporary prejudice is that too much paperwork slows you down, clogs things up. But if you take an historical view, it’s bureaucracy that sees you through the rocky patches and enables the...
View ArticleFinding the Best Training Partner
At a recent Marketo User Group meeting, I was talking to a former Marketo Foundation student, catching up. We traded restaurant recommendations and discussed exercise (as well as discussing Marketo)....
View ArticleClik here to view.
Visible Results
I’m now almost 9 months into working with my personal trainer, following physical therapy. While I’m going to spend the rest of my life attaining goals, I can now see visible results. Last week, I...
View ArticleClik here to view.
It’s All About The Core
I bought new running shoes last weekend. While talking to the physical therapist who owns the specialty running shop I go to and telling him I was working my way back to running with a trainer, he...
View ArticleClik here to view.
7 Things To Do at Marketo’s Marketing Nation Summit 2015
With Marketo’s Marketing Nation Summit right around the corner, I’m starting to get questions about what attendees should do while they’re there. Since I’ve been to ALL the Marketo Summits, even that...
View ArticleClik here to view.
The Edge of the Diving Board
While I strongly encourage a sense of care when clicking the “launch” button or working through other critical items in Marketing Automation like an integration, at some point you really do need to...
View Article
